Soft Reed

We are a one-of-a-kind wallpaper company always striving to achieve extraordinary spaces through premium bespoke wallpaper designs.

We are third-generation wallpaper makers. We love to push the boundaries of what can be done. Our team constantly reinvents how we design, produce, and think of wallpaper.

We make the world more colorful, beautiful, and diverse by claiming one space at a time.

We are Swedish, but we see the world as our home. We love wallpapers, design, and innovating the industry.

In our design studio, the wallpaper magic starts with a good idea and the first brushstroke from our wallpaper wizards.

We see our studio as a greenhouse where we let both our and your wallpaper ideas grow and come alive. Only our imagination sets the limit.

We also customize (or create new!) designs based on your creative ideas and needs making a truly unique wallpaper.

All our bespoke wallpapers are produced on-demand at our state-of-the-art production facility in Borås, Sweden. Our processes, products, and services are as customized as our wallpaper designs.

We produce your very own custom wall mural after you have placed your order.

Design is experienced all the way to the wall. That is why we have chosen to control the whole process from design to delivery of your unique wall mural.

Your wallpaper is printed according to your specific dimensions. Our fantastic printing team carefully checks (and double checks!) your wallpaper to ensure that it’s in premium condition.

Measuring your wall is a breeze! Simply measure the width and height of the entire wall.

When wallpapering multiple walls, measure each wall's width and order the combined measurements as one mural, not separate parts for each wall.

Need further guidance on measuring various wall types? Look no further! Explore our guide to measure.

Instructions are included with your wallpaper. It’s time to Claim your space!

STEP 1: DIVIDE THE LENGTHS

Start by dividing the lengths as indicated by the cutting symbols. Lay the lengths in numerical order starting with length number one.

STEP 2: HANG THE WALLPAPER

Roll the paste straight onto the wall. The lengths are numbered in hanging order from left to right. Work from the ceiling to the floor and from the middle to the edges.

If it's a Peel & Stick wallpaper, simply peel off the plastic film and apply the wallpaper directly to the wall without the need for additional paste.

STEP 3: DONE

Once all the wallpaper has been hung, cut off any excess along the ceiling and floor. Done!

For more detailed instructions, check out our installation guides.

Our extraordinary products are made and sent from Sweden to amazing Rebels worldwide. Our deliveries are (of course!) super fast and free.

Your very own wallpaper is custom-made directly after your order is placed and typically shipped the next business day, so you can Claim Your Space ASAP.

Once your order is ready for shipment, estimated delivery times are as follows:

Delivery EU: 2-5 business days
Delivery US: 2-8 business days
Delivery Canada: 2-8 business days
Delivery Rest of the World: 3-10 business days

Read more about the shipment & delivery.